The Rolex GMT-Master II Pepsi, particularly the 2017 reference 126710BLRO, represents a pinnacle of horological achievement and a coveted grail watch for collectors and enthusiasts alike. Its iconic two-tone blue and red Cerachrom bezel, nicknamed the "Pepsi" bezel, instantly distinguishes it, making it one of the most recognizable and sought-after Rolex models ever produced. This article delves deep into the specifics of the 2017 iteration, exploring its design, features, price history, and its place within the broader Rolex landscape.
The Iconic GMT-Master II Pepsi Bezel:
The defining characteristic of the 2017 GMT-Master II Pepsi is, without a doubt, its bezel. The Cerachrom insert, crafted from high-tech ceramic, is virtually scratch-proof and boasts exceptionally vibrant and long-lasting blue and red colours. Unlike earlier aluminum bezels, which were prone to fading, the Cerachrom insert maintains its pristine appearance even after years of wear. This durability is a crucial factor in the watch's enduring appeal and contributes significantly to its value. The precise application of the colours and the sharp delineation between the blue and red sections are testament to Rolex's meticulous craftsmanship. The bidirectional rotating bezel allows the wearer to track a second time zone with remarkable ease, a feature that has become synonymous with the GMT-Master line. The GMT-Master II Pepsi bezel is more than just a functional element; it’s a statement piece, a symbol of status and sophisticated style. The evolution of the bezel itself, from earlier aluminum versions to the current Cerachrom, highlights Rolex's continuous drive for innovation and improvement.
Evolution of the Rolex GMT-Master Pepsi Bezel:
Understanding the 2017 model requires acknowledging the history of the Pepsi bezel. The original Pepsi GMT-Master, introduced in the 1950s, featured an aluminum bezel with faded colors. These early examples are now highly sought-after collector's items, commanding astronomical prices. Over the years, Rolex experimented with different materials and bezel designs, but the enduring popularity of the Pepsi colour scheme led to its revival in the modern era. The transition to the ceramic Cerachrom bezel marked a significant improvement in terms of durability and colour retention, cementing the Pepsi's place as a modern classic. The 2017 model perfectly encapsulates this evolution, marrying the iconic colour combination with the superior performance of the Cerachrom. This makes it a desirable piece for both those seeking a historical connection and those prioritizing modern technology and longevity.
The Rolex GMT-Master Pepsi Price:
The price of a Rolex GMT-Master II Pepsi, particularly the 2017 model, has experienced significant fluctuations. The initial retail price was considerably lower than the current market value, reflecting the demand that quickly outstripped supply. The watch's popularity has been fueled by factors such as its iconic design, the high-quality materials used in its construction, and its strong brand recognition. Numerous factors influence the Rolex GMT-Master Pepsi price, including condition, box and papers (original packaging and documentation), and the overall market demand.
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